According to a new report from Intel Market Research, the global mayonnaise market was valued at USD 11.9 billion in 2024 and is projected to grow from USD 12.4 billion in 2025 to USD 16.13 billion by 2032, exhibiting a CAGR of 4.5% during the forecast period (2025–2032). This growth is driven by increasing foodservice demand, product premiumization, expanding retail distribution channels, and rising consumer preference for convenient, versatile condiments.

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What is Mayonnaise?

Mayonnaise is a thick, creamy emulsion traditionally made from vegetable oil, egg yolks, vinegar or lemon juice, and seasonings. It serves as a versatile condiment across global cuisines, with variations including flavored, reduced-fat, and egg-free formulations. While traditional mayonnaise dominates sales, product innovation has led to regional adaptations like Japanese-style Kewpie mayo and plant-based vegan alternatives gaining significant traction.

Marketed under prominent brands like Hellmann's (Unilever) and Kewpie, mayonnaise is available in various packaging formats including jars, squeeze bottles, and sachets. The Asia-Pacific region shows particularly strong growth potential, with Japan's Kewpie Corporation reporting a 9.2% year-on-year revenue increase in its international condiments segment as of Q1 2024. North America remains the largest regional market, accounting for approximately 38% of global mayonnaise consumption.

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Key Market Drivers

1. Growing Demand for Convenient and Versatile Condiments

The global shift toward fast-paced lifestyles and on-the-go consumption has significantly boosted demand for convenient, easy-to-use condiments like mayonnaise. As consumers increasingly seek quick meal solutions, mayonnaise has emerged as a go-to ingredient—not only as a sandwich spread but also as a base for dressings, dips, and marinades. For example, Unilever's Hellmann's has introduced "squeeze bottles" and "portable sachets" to cater to busy urban consumers and foodservice operators alike.

Moreover, mayonnaise's adaptability to various global cuisines—from American burgers to Japanese sushi rolls (e.g., Kewpie mayo)—is expanding its footprint across regions. In India, brands like Dr. Oetker FunFoods have launched localized flavors such as Tandoori Mayonnaise and Mint Mayonnaise, capitalizing on regional palates while maintaining the convenience factor. McCormick & Co. has expanded its range of aioli and spicy mayonnaise variants to meet growing demand among younger consumers for bold, fusion flavors.

2. Innovation in Health-Conscious Variants

With rising awareness around nutrition, allergies, and sustainable eating, consumers are increasingly seeking health-conscious alternatives to traditional condiments—including mayonnaise. In response, manufacturers are innovating with low-fat, cholesterol-free, organic, eggless, and plant-based mayonnaise variants to appeal to health-focused and ethically driven shoppers. This shift is broadening the product's appeal beyond its conventional base and bringing in new demographics such as vegans, flexitarians, and calorie-conscious consumers.

For example, Follow Your Heart and Just Mayo have successfully carved a niche in the plant-based space by offering vegan mayonnaise made from soy or aquafaba (chickpea brine), which mirrors the texture and taste of traditional mayo without using eggs. Similarly, Unilever's Hellmann's Vegan Mayo, now available in multiple countries, has expanded its distribution as demand for dairy-free and egg-free condiments grows. Brands are increasingly leveraging clean-label trends, with over 40% of new mayonnaise launches in 2023 claiming reduced-fat or no-added-sugar formulations.

Market Challenges

• Fluctuating raw material prices: Volatility in prices of key ingredients like edible oils (soybean, sunflower, canola), eggs, and vinegar threatens profitability, especially in price-sensitive markets.
• Regulatory scrutiny on high-fat products: Increasing health regulations and labeling requirements for high-fat foods create reformulation pressures and additional compliance costs.
• Shelf-life limitations: The perishable nature of mayonnaise creates logistical challenges in distribution and storage, particularly in emerging markets with limited cold chain infrastructure.

Opportunities Ahead

The global shift toward health-conscious eating, premiumization, and emerging market expansion presents a favorable outlook. Regions such as Asia-Pacific and Latin America are witnessing growing momentum through:

• Rising middle-class populations and westernization of diets
• Strategic product localization and flavor adaptation
• Expansion of modern retail channels and e-commerce platforms

Notably, leading manufacturers have announced expansion strategies focusing on:

• New product development in plant-based and functional mayonnaise variants
• Geographic expansion into high-growth emerging markets
• Sustainable packaging innovations and production efficiency improvements

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Regional Market Insights

• North America: Leads global market share with high per capita consumption of approximately 11 pounds annually. The region is seeing strong growth in health-conscious and plant-based variants.
• Europe: Characterized by fragmented preferences with Eastern Europe producing significant volumes while Western Europe leans toward premium, organic products. Stringent EU regulations drive innovation in sustainable packaging and clean-label formulations.
• Asia-Pacific: Fastest-growing market projected to expand at 6.2% CAGR through 2032, fueled by urbanization, westernized diets, and strong brand presence from Kewpie and local players.
• Latin America: Volume-driven but price-sensitive market with Brazil and Argentina contributing significantly to regional sales. Local soybean oil production helps control costs.
• Middle East & Africa: Emerging market with bifurcated preferences—GCC countries prefer imported premium brands while North Africa relies on local production. Market growth hinges on rising disposable incomes and QSR expansion.

Market Segmentation

By Type

• Unflavored Mayonnaise
• Flavored Mayonnaise
• Others

By Category

• Egg-based Mayonnaise
• Eggless Mayonnaise

By Application

• Household/Retail Consumption
• Food Service
• Others

By Packaging

• Glass Jars
• Plastic Bottles
• Sachets
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

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Competitive Landscape

The global mayonnaise market features a fragmented but dynamic competitive structure, with multinational food giants competing alongside regional specialists. Unilever Group maintains market leadership through its Hellmann's brand, commanding approximately 18% of global mayonnaise revenue in 2024. Kraft Heinz Co follows closely with about 15% market share, while Kewpie Corporation dominates Asian markets with nearly 62% of mayonnaise sales in Japan.

The report provides in-depth competitive profiling of key players, including:

• Unilever Group
• Kraft Heinz Co
• Kewpie Corporation
• McCormick & Co Inc
• Nestle S.A.
• NMZhK Group of Companies
• Essen Production AG
• Efko Ltd
• Rusagro GK
• Aceitera General Deheza SA

Report Deliverables

• Global and regional market forecasts from 2025 to 2032
• Strategic insights into product innovations, consumer trends, and regulatory developments
• Market share analysis and competitive benchmarking
• Pricing analysis and supply chain assessment
• Comprehensive segmentation by type, category, application, packaging, distribution channel, and geography

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About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights in food and beverage, consumer goods, and retail markets. Our research capabilities include:

• Real-time competitive benchmarking
• Global consumer trend monitoring
• Country-specific regulatory and pricing analysis
• Over 500+ market reports annually

Trusted by Fortune 500 companies, our insights empower decision-makers to drive innovation with confidence.

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