India Bath Soap Market Statistics:

Market Size in 2025: USD 3.21 billion

Market Size in 2032: USD 4.78 billion
Market Growth Rate 2026-2032: CAGR 5.85% 
According to The Report Cube’s latest research study India Bath Soap Market is anticipated to register a CAGR of around 5.85% during the forecast period, 2026–2032. The market was valued at nearly USD 3.21 billion in 2025, and is projected to reach approximately USD 4.78 billion by 2032.

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India Bath Soap Market Drivers:

·       Driver: Growing Preference for Organic & Herbal Soaps Across the Country Landscape

The increasing awareness among Indian customers concerning harmful chemicals in synthetic soaps is resulting in augmented demand for organic bath soaps. Customers, chiefly millennials & Gen Z, are looking for Indian bath soap brands that practice plant-based, cruelty-free, and eco-friendly procedures & materials to make soaps. Hence, this is certainly impacting the India Organic Bath Soap Market size, as companies are emphasizing Ayurvedic, herbal, and essential oil-based offerings to provide better, organic, and harmless soaps. This, in turn, is eventually aiding in driving the India Bath Soap Market.

According to the report, prominent players operating in the market include:

·       Godrej Consumer Products Limited

·       Hindustan Unilever Limited

·       Procter & Gamble Hygiene and Health Care

·       ITC Limited

·       Himalaya Wellness Company

·       Wipro Enterprises (P) Ltd

·       Reckitt Benckiser (India) Pvt. Ltd.

·       Jyothy Labs Limited

·       Patanjali Ayurved Limited

·       Others

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Key Market Segmentation

• Market Share, By Product Type
  • Premium Products
  • Mass Products
• Market Share, By Form
  • Solid Bath Soaps
  • Liquid Bath Soaps
• Market Share, By Type
  • Organic
  • Conventional
• Market Share, By Product
  • Bath Soap
  • Kitchen Soap
  • Laundry Soap
  • Others
• Market Share, By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Pharmacies/Drug Stores
  • Online
  • Others

Recent News and Developments in India Bath Soap Market

• Godrej Consumer Products Limited introduced a new range under its "Cinthol" brand, Cinthol Herbal Protect+, which underlines herbal antibacterial protection with neem & tulsi extracts, catering to the increasing demand for natural & organic soaps in India.
• Hindustan Unilever Limited launched ‘Lux Botanicals Radiance’, a luxury bathing bar filled with rare floral oils & natural exfoliants. This development strives to capture the expanding premium bath soap segment across the Bath Soap Market in India.

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