The ROI of Curation: Why "Free" Advice is Expensive

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2026-02-10 10:21:05

There is an old saying in business: "If you think hiring a professional is expensive, wait until you hire an amateur." The same logic applies to selecting software. Trying to find the right Shopify apps by yourself, navigating through thousands of options with no guidance, seems "free." You aren't paying a consultant. But the hidden costs of making a wrong choice can devastate your bottom line....

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