Patient Compliance: The Secret Ingredient for Success in the Actinic Keratosis Treatment Market
You can have the best medicine in the world, but it won’t work if the patient doesn’t use it. This is the biggest hurdle in the Actinic Keratosis Treatment Market today. Many AK treatments cause the skin to look worse before it looks better—it gets red, crusty, and sore. Because of this, many people stop too early. The industry is now focusing heavily on "patient...
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