Effective Business Marketing with a Book

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2026-01-13 10:17:40

There is a clear trend among business owners, consultants, designers, and licensed professionals (MDs, attorneys, CPAs, etc.) to write and publish books as a means of publicity. Unlike novelists, they are less focused on sales and more on leveraging a book marketing campaign. Media interviews, article mentions, and public appearances are core elements of book PR—and they are effective...

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